We strongly believe that only design reinforced by strategy can provide real results. Brand strategy allows us to gain insight into customers' minds and find the right way to build connections and distinguish the company from its competition.
No matter your industry or offering, a solid brand strategy is key.
Just like a car needs an annual inspection and your teeth need regular checkups, your brand also requires evaluation. Our brand audit helps you assess the current state of your brand, so you can identify areas for improvement and plan the right direction to move forward.
Customers evaluate your brand in the context of the market environment. We conduct market research to understand how your competition looks and communicates, what trends shape the market, and how your target audience perceives your brand. This information allows us to make strategic decisions that set your brand up for success.
One of the fundamental mistakes brands make, is believing that all their customers are the same. They differ not only in terms of gender, age or wealth, but above all in terms of needs, expectations and motivations. By conducting a thorough analysis we can fine tunes your messaging and branding to build loyal customers.
Everyone sees their brand as well-defined, unique and credible. Unfortunately, only a few brands are like that! Brand strategy and positioning will allow you to transform your goals, needs and vision into a coherent brand image. A properly outlined strategy will become your navigation system for years.
Managing multiple brands and sub-brands can be a challenge. We've helped many clients sort out their branding and sub-branding issues, so they can focus on growing their businesses. Our outside perspective allows us to see things objectively, and develop a brand architecture that makes sense for your company's growth.
Strategic thinking doesn’t limit our creativity. We redefine industry norms and elevate consumer engagement by translating strategy into captivating visuals, sounds, words, and movements.
Creating a name seems easy until you don't have to do it. When you've hit the proverbial wall, we're here to help. Our unique process will help you develop a distinctive, original, and trademarkable name.
Your brand's visual identity reflects your strategy and sets the tone for how you want to be perceived. A consistent and well-designed brand identity is essential for all consumer touchpoints. Remember, first impressions matter.
Your product packaging is one of the most important communication tools for your brand. With an average of only one second to grab a customer's attention, every packaging element is crucial in conveying your brand's values and promises.
Being deeply rooted in strategic thinking allows us to design websites that not only look good, but also deliver tangible results. We don't just create websites, we engineer experiences that engage, inspire, and convert. Embrace a design process that marries beauty with brains, and discover the difference strategic web design can make for your business.
First off, we dive right into what your project really needs. We want to get a good, well-rounded understanding of your business. Then, we let the creative juices flow! We explore a multitude of directions, all while keeping a solid strategy and some keen insights in our back pocket.
We get our planning hats on and start sketching out the website's blueprint, pinpointing the main adventures users will embark on and the routes they'll take. We also put a lot of thought into the story we're telling through the arrangement of the content and the messages we're sending out. It's all about making sure your users have a smooth and enjoyable journey
Utilizing wireframes as our foundation, we refine the designs by incorporating color schemes, strategic layouts, and professional typography. We develop a complete suite of user interface components, along with a comprehensive design system. This ensures that our designs are not only resilient and versatile, but they also maintain their integrity across a multitude of devices. We are committed to delivering a design that upholds the highest standards of professionalism, regardless of the viewing platform.
Prototyping serves as a valuable tool to evaluate and fine-tune essential interactive elements including navigation systems, page transition effects, mouse-over interactions, and user journey routes.
We work in Webflow and deliver our clients totally bespoke, mobile-optimised, SEO-friendly, and beautiful websites. Whether you need a simple landing page or a complex service, we've got you covered.
Brand: it ain’t your logo. It's a collection of experiences that builds the brand image in consumers’ minds.
Today, the product is not enough. Customers want to be surprised, they are looking for brands with which they can identify. The role of brand activation is to build bonds, inspire, engage and build long-term relationships with customers.
User Experience is not limited to websites only. The organization must ensure positive experiences and eliminate barriers for customers at every stage of the relationship - from the first contact, through the transaction, to after-sales service.
We can do a lot! We wrote fairy tales, designed applications, and co-created office spaces. If you have unique needs, please contact us and we will try to help.
Putka is one of the biggest bakery chains in Poland, with over 200 locations. As they expand by opening new spots, launching coffee stores and developing grab-and-go products, it was time to refresh the brand identity to reflect their ambitions and support their growth plans.